Prymorsk (formerly Primorsk) is a small coastal town on the Sea of Azov in the Zaporizhia Oblast. The kitesurfing spot offers direct access to the Sea of Azov with its characteristically shallow waters.

The Sea of Azov at this location is very shallow for several hundred meters from the shore, allowing safe navigation. The water is warm in summer and the bottom is sandy. Wind blows consistently from the southwest and west.